Since it was founded in 2002, PRVCY Premium has achieved explosive growth and worldwide success as a leading brand of premium jeans and fashion apparel.
The company has been extremely successful gaining incredible celebrity A-list endorsements and product placement in Nordstrom’s, Bloomingdales, Neiman Marcus, Saks Fifth Avenue, Lord and Taylor, Fred Segal and more than 700 major department and specialty boutiques in the United States, Canada, Italy, Germany, Korea, Asia and Mexico.
PRVCY Premium is also in negotiation with the world’s 21st largest conglomerate which owns 53 companies, has nearly 57,000 employees and revenues exceeding $50 billion (USD) to significantly expand its product lines and global sales and distribution.
PRVCY Premium was founded with a mission: Find a cure for breast cancer, a disease that affects one in eight women in the United States and is the most commonly diagnosed cancer in women next to skin cancer. But why the name PRVCY (abbreviated form of “privacy”)
Troubled by the immodesty of most hospital gowns, the company was named in homage to the dignity and respect of cancer patients. This message figures prominently on the clothing, along with the designs of the pink breast cancer awareness ribbon, the PRVCY logo, and inspirational slogans such as “Mission. Purpose. Cure.” and “We cannot be silent.”